Santander
LEAD UX/UI DESIGNER • CONCEPT DESIGN
My company had initially pitched Santander six months prior, but we were facing challenges in advancing the sales prospect. I was brought in to reimagine the Santander front end, with the goal of highlighting our innovative approach and design thinking.
Spec Designs
Santander was developing a platform to connect small business owners with valuable content and resources for their growth. I crafted the look and feel, along with the designs, based on the concept of convergence, which visually represented how Santander, small business owners, and curated content unite to drive success.