ThermaTru Doors

ART DIRECTION • DESIGN • PRODUCTION

ThermaTru Doors is a leader in energy-efficient entry doors, offering a wide range of stylish, durable doors that provide excellent insulation, security, and curb appeal. Sold through independent dealers and home improvement retailers, the company is recognized for pioneering fiberglass entry doors and continues to set industry standards for performance and durability.

Surprising Beauty for Your Home

Situation

Amid increasing competition from big-box retailers, ThermaTru Doors was seeing a decline in sales within its Toledo-area dealer network. To help their dealer partners stand out and drive more customer traffic, ThermaTru needed a bold, attention-grabbing promotional initiative.

Solution

We developed and launched the “Surprising Beauty for Your Home” campaign, which featured a high-profile sweepstakes offering one winner a new entryway system.

To amplify the campaign, we created a mobile showroom that toured the region, stopping at dealer locations to host exclusive events promoting the sweepstakes. These events provided customers the chance to experience ThermaTru’s premium entryway systems in person.

Additionally, we supplied dealers with sales materials, promotional collateral, and branded giveaways to help them engage customers and boost participation.

The result was a highly successful, engaging promotion that not only showcased ThermaTru’s product quality but also increased dealer sales and customer interest.