Plexus Worldwide

RESEARCH • DESIGN STRATEGY • CONCEPT DESIGN • UX DESIGN • UI DESIGN

Plexus Worldwide is a leading wellness direct selling company that enables people to improve their health and well-being while exploring a supplemental income opportunity.

Elevating Brand Engagement for Multiple Customer Types

Situation

We were asked to design a best-in-class experience across user types from retail shoppers, VIP customers, and Brand Ambassadors that delivers a branded and immersive shopping experience. This included:

Understanding the needs and motivations of each customer type to better understand the digital needs.
Allowing customers to immerse themselves in the brand through product exploration and learning content.
Increase sales and conversion by leveraging proven commerce design and tactics.
Create more market share by driving more customers to become VIP members and ambassadors.

Activities

We performed the following activities to gain insights to move us from Framing the ask to Shaping our approach.

Document Intake & Review
Stakeholder Interviews
Current State Review
Content Audit
Navigation Structure Review (IA Analysis)
Competitive/Comparative Review
SEO Review
Analytics Review

Opportunities We Solved For

Branding

Infuse a clear voice and consistent visual identity.

Establishing a distinct & consistent tone and style across all communication channels and design elements ensures that the brand's messaging and visuals resonate with its target audience, improve brand recall, reinforce brand recognition, and create a cohesive brand experience for customers.

Tailored Experience

Deliver a tailored, personal experience.

Create an experience that feels more personal and relevant to better support the unique needs and goals of a diverse audience. Tailor the user journey based on customer type, individual preferences, and behavior to drive engagement and ultimately sales.

Product Discovery

Connect users to the right product for them.

Create an experience that supports the product discovery journey across user types. From facilitating product exploration based on need and interest for a retail shopper to making it easy for a knowledgeable ambassador to quickly search specific items.

Conversion

Ease users’ path through the funnel.

Apply commerce design best practice to remove moments of friction and make it easy for users to transact across the funnel, whether that be sharing a product, making a purchase, managing a subscription or becoming an ambassador.

Concepts

Concept A
Trusted Product

This concept leans into products – the innovation and expertise that drives outcomes.

Our products tell our story. As a microbiome leader with an expertise in gut health, customers and ambassadors around the world turn to us for trusted products and solutions that work. It’s why we’re a leader in health and wellness — and why people love our product.

Concept B
Healthier + Happier

This concept leans into lifestyle, the impact of joining the Plexus community.

People are at the center of everything we do. It is our mission to ignite Hope, Health, and Happiness for those who want more out of life. With our science-backed wellness solutions and inspiring community of wellness advocates, we’re here to help you become the best version of you.