Ohio Lottery
CONCEPT DEVELOPMENT • ART DIRECTION
Situation
We pitched to renew a 3-year contract with the Ohio Lottery. As part of the pitch we were tasked with naming and developing a fully integrated campaign for a hypothetical game that pays out $1,000 a week for the rest of your life. We were only allowed to present one concept.
Solution
Name - The Grand Life. We fleshed out a fully integrated campaign that reached customers at every touchpoint and reminded them how grand life can be with an extra grand in your pocket each week.
Result
We won the contract and were named primary agency of record.
